Year Two DJing for Atlassian Team '26 at the Anaheim Convention Center
- miapublicity
- May 24
- 2 min read
Updated: May 26
When a global tech powerhouse asks you to handle the entertainment for their massive annual user conference, it’s an honor. But when they invite you back to do it for the second year in a row? That is the ultimate compliment.
I recently returned as a featured lobby DJ for Atlassian Team '26 at the Anaheim Convention Center. For the second year running, I was trusted to take over the main convention lobby, serving as the sonic gateway and setting the energetic tone for thousands of tech innovators, enterprise leaders, and creators from around the world the moment they stepped through the doors.
Aligning the Beats with the Future of Work
What made this year particularly electric was the conference’s groundbreaking theme: "Unleash your AI teammates."
The entire event focused heavily on human-AI collaboration, AI-powered agentic workflows, and the massive buzz surrounding the rollout of Atlassian Rovo alongside their new Service and Product collections. The energy in the building was all about transformation, speed, and how technology accelerates human potential.
As a DJ, my job was to translate that forward-thinking, high-tech momentum into a living, breathing soundscape. For a crowd focused on the future of work, a standard playlist simply won't cut it.
The Sonic Strategy: High-Tech Energy & First Impressions
DJing a massive convention lobby requires a highly strategic approach to architectural sound design. You aren’t playing to a static room; you are soundtracking a high-volume transit zone. You are the very first impression in the morning during peak registration and the rhythm that re-energizes attendees as they exit intensive keynote sessions.
To mirror Atlassian’s "AI-native" evolution, I curated an ultra-dynamic, sophisticated set list blending driving electronic beats, modern progressive house, and crisp, rhythmic remixes. The music was designed to feel sleek, innovative, and highly intentional—matching the high-vibrational tech energy filling the Anaheim footprint.
The Power of the Repeat Corporate Booking
In the enterprise event industry, a multi-year repeat booking is the highest stamp of approval an artist can receive. It proves to future clients that you don't just show up and press play—you understand the strict logistics of large-scale venues, you collaborate seamlessly with on-site corporate AV teams, and you know how to masterfully read and manage the energy of a moving crowd.
Returning to the Atlassian lobby allowed me to build on the foundation we created last year, cementing premium sound as a critical component of the experiential corporate footprint.
Another Big Win with PrismDJs
A massive project of this scale highlights the incredible partnerships that power these opportunities. I have to give another huge shoutout to PrismDJs for their continuous trust in me. Aligning with an elite agency that flawlessly places talented female artists onto global, massive-scale corporate footprints never disappoints.
A huge thank you to the corporate events and production teams at Atlassian for having me back for year two, and to the thousands of attendees who brought their incredible energy through the lobby.
Anaheim, Team '26 was one for the record books. I’m already looking forward to unleashing the vibes next year!
Comments